Disney's Space Mountain, and the Story Behind It

When Walt Disney was developing its Orlando-based theme park, one of the goals was to have an industrial complex that would provide a showcase of industry at work. The company was actually ahead of its time in partnering with large corporations, with companies investing money and know-how to get the exposure at Walt Disney World. We see today the stadiums and arenas that all have corporate names attached to them, and you can't watch a ballgame without it being presented with some brand name.



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